CACI Strategic Communications professionals have decades of experience in marketing commercial products and services. We specialize in health care and technology, with clients that include

• Boise Office Solutions
• Software Spectrum
• Broadwing Technology Solutions
• SARCOM
• IBM
• National Retina Institute
• Pittsburgh Family Hospice
• General Nutrition Centers (GNC)

We leverage our research-based, integrated communications philosophy to build marketing programs that span all media to persuade, inform and educate your employees, customers, suppliers and other external stakeholders. Our commercial clients turn to us for a range of business-to-business marketing services, including

• Marketing communications strategy and campaign development
• Branding, competitive positioning and logo development
• Print and electronic marketing collateral, including
  • brochures
  • sales sheets
  • direct mail
  • white papers
  • direct email
  • multimedia presentations
  • websites
• Internal communications and training programs

CSC is best known in the commercial sector for our comprehensive specialty programs

• Interactive Communications
  Our marketing and design groups work hand-in-hand with a world class technical team to develop interactive communications that elicit maximum audience response rates. We develop websites, multimedia presentations, webcast events and direct email campaigns that have produced click through rates averaging above 20%, with some reaching as high as 80%.
   
• Direct Marketing
  Direct marketing is a vital component of the marketing mix. Our direct mail campaigns, including brochures, pamphlets, flyers, posters, sales collateral and corporate magazines, often shatter average industry response rates, with some campaigns reaching 25%. All elements of our direct marketing programs are unified under a consistent theme, message and design. We often integrate direct and interactive marketing components so that they work together to maximize audience reach and communications effectiveness.
   
• Channel Marketing Programs
  Channel marketing programs enable you to implement full scale marketing programs that don't cost you a dime; in fact, they can even act as a profit center. CSC professionals design, develop and manage channel marketing programs that help you improve supplier relationships and increase sales. Our team has helped companies raise millions of dollars to fund their channel marketing programs. We also work directly with vendors on your behalf and invest market development funds for maximum ROI.
   
• Event Management
  From pre-event promotion to post-event follow up, CSC manages every aspect of your seminars, conferences and tradeshow appearances. We develop event strategy and themes, design event collateral and booths, and handle all event logistics.

How We Do It

• Interactive Multimedia Development
• Online Communications
• Web Development
• Print Materials
• Broadcast Video, Audio and Film Production
• Original Logo Design, Artwork and Illustrations
• Tradeshow Booths, Displays and Interactive Kiosks